General Liability 101: The Foundation of Every NJ Business
If your business interacts with the world—whether you have a physical office in Elizabeth or you're an owner-operator on the road—General Liability (GL) is your first line of defense.
The Three Pillars of General Liability:
Bodily Injury: Covers medical expenses and legal defense if a visitor is injured on your premises or due to your operations.
Property Damage: Protects you if you or an employee accidentally damage someone else’s property while working.
Personal & Advertising Injury: Shields you against claims of libel, slander, or copyright infringement in your marketing.
At UPIX Agency, we don't just sell policies; we build foundations. Understanding these pillars helps you choose the right limits for your 2026 growth.
